Innovation is a company's ability to add new products or services to the core business.  The Design for Six Sigma or DFSS roadmap helps businesses reach their goals by identifying key markets, getting the voice-of-the-customer, identifying gaps vs. competitors before you even begin to develop a possible solution or innovate.

This is the first part of a multi-part show on DFSS and Innovation.   Joe Ficalora and Bill Hertzing discuss the basic objectives of innovation in comparison to companies like Apple Inc. who have revolutionized the MP3 and mobile phone markets.

Download | Duration: 00:17:35